Twitter has been one of the quickest growing sites for over a twelvemonth period now; people have literally jumped on the Tweet bandwagon. But the problem with Twitter is that it has never really had a business plan or model. If you look at the likes of Facebook who are now earning millions if not billions of pounds worth of revenue from ads.

But lately Twitter have been redesigning their homepage and if you currently visit it you will come to see that it looks a lot like a search engine. Is this the route that Twitter should really be taking? And should they really be trying to compete with Google.

Ok real time searching is all very well and good, but I really think that Twitter will not be able to compete on Google’s level until they actually begin crawling and ranking sites.

They can of course keep the chatter and talk going but what happens when people actually want to see information about a site that has buzz.

But if Twitter actually think about this carefully then they could begin to out smart the likes of Google and Microsoft. Instead of looking for ways to rank sites based on links and citations they can look at doing it all in house. Twitter is going to literally expand to the global market, so sites actually getting talked about deserve to be ranked higher.

Anyhow if this does happen you can expect that Google will be doing everything in their power to take control of Twitter and integrate the algo into their search.