Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.

What seems to be happening is that when a new post is created it gets indexed and then placed into a Top 10 position for some highly competitive terms, this ten over the next few days drops off on to page two, three and then eventually disappears from the SERPs.

It seems as though Google have increased the algorithm to bring in fresh results a lot more. Once again this is nifty for that extra little bit of exposure.

One great example of this is the term “SEO“. Initially it was Dave Naylors post about geo SEO which went straight into the top ten, and then a search engine journal post followed, but both have since dropped out.

So could Google be trying to change the way people search? And would they want to strike a deal with Twitter, so that they can look at the system to analyze buzz.

Whatever happens it will be good to see how Google plan out this one and how it develops. Google will be facing some fierce competition in the next few years with a huge amount of new technology and new ideas coming into place. Google need to constantly be on the ball with innovative ideas and approaches.

But lately Twitter have been redesigning their homepage and if you currently visit it you will come to see that it looks a lot like a search engine. Is this the route that Twitter should really be taking? And should they really be trying to compete with Google.

Ok real time searching is all very well and good, but I really think that Twitter will not be able to compete on Google’s level until they actually begin crawling and ranking sites.

They can of course keep the chatter and talk going but what happens when people actually want to see information about a site that has buzz.

But if Twitter actually think about this carefully then they could begin to out smart the likes of Google and Microsoft. Instead of looking for ways to rank sites based on links and citations they can look at doing it all in house. Twitter is going to literally expand to the global market, so sites actually getting talked about deserve to be ranked higher.

Anyhow if this does happen you can expect that Google will be doing everything in their power to take control of Twitter and integrate the algo into their search.